The criteria we use to evaluate a website. . .

Does the look and feel of the site match the subject matter?

Would the look and feel of the site appeal to the intended reader or market?

Is the purpose of the site readily apparent?

Is the layout jammed and overwhelming?

Is text information easily readable, without binoculars or continuous scrolling?

Is there adequate white space?

Is it easy to identify the important elements?

Is the site navigation understandable?

Is navigation easy without using the browser's back button?

Do all the buttons and links work?

Are the content areas clearly defined?

Are the graphics appropriate to the subject of the site?

Are the graphics appropriate for the intended audience?

Are there superfluous or unnecessary graphics? 

Are there pop-ups and blinking ads?

Is there contact information?

Are users required to register or log in to view the site?

If appropriate is there a shopping cart?

Is the shopping cart user friendly?

Is there appropriate security?

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